By Cretorial | 19 Sep 2023
In the ever evolving and bustling digital marketing era, a new force has emerged, poised to change the way we comprehend, captivate and create. Say hello to Artificial Intelligence (AI), your companion in creative endeavors. The creation would solely depend on your intent as AI is now trained to provide inputs based on text to text (ChatGPT more) or text to art (MidJourney and more). As we embark on this journey into the realm where creativity meets storytelling, let's decode the impact of AI on creative marketing and uncover some insights. Let's get started.
Think of this AI as a key traversing digital landscapes armed with the capability to unlock the doors to uncharted domains. This is ChatGPT, Anthropic, Bard and so on. They have a reservoir of huge online language which they scan through when prompted and generate content. It is not only your note taker, but your second mind to provide you with strategic insights. With the capability to tap into this knowledge with quick speeds these models possess the ability to empower marketing strategies in real time and provide information. Whether it is creating a strategy, tweaking it or building onto one, these AI models possess the ability to read through and provide suggestions.
The problem I gave it was this: I am creating a strategy for the new line of luxury soap that I am launching which are soft as butter. I need you to provide me with top 3 pointers of strategy that we can have when launching it.
I responded: I would need to place banners to demonstrate USP of the soap. Can you give me 5 such taglines which you would recommend to be added on to them?
Think of AI as a polyglot, that not only works on text prompts but also paints vivid visuals as per your imagination. That’s right. AI has also step foot in the visual area. Just ask it to visual anything you want, in whatever style you want and see the visuals come to life. The more descriptive you’re prompt the more mesmerizing the visual. It brings concepts to life with greater speed and efficiency.
Go to any AI design tool; let’s pick Midjourney for our example. Consider yourself as a perfume manufacturer who is looking to advertise with no product sample of own. You can simply head to Midjourney and ask it to visualize perfume in a product photography scenario and you would get the visual you can pick and use for your post. The prompt could go something like- Product photography of a bottle of black perfume on silk cloth radiating premiumness, 8k.
Now that we are familiar with AI generating text and spectacular visuals enter the world of influencers like Lil Miquela and Noonouri. These are virtual influencers that have taken center stage, blending creativity and AI technology. Such influencers have worked and are continuing to work with brands. Using virtual influencers is highly valued by brands as they see them as a face that can grab twice more eyeballs and drive curiosity. However, such influencers are controlled by a human, maintaining the line. Some argue that with the growing development of AI, these lines may become increasingly blurred and vanish in the coming future. With this comes the question, can AI be trusted to understand social norms, ethnicity, unsaid rules, respect and diversity?
In the grand scheme of things, human touch remains the driving force. AI is not here to replace your creativity; it is here to augment it. As AI streamlines processes, your creative sparks remains the driving force behind your strategies. Think of it as a palette. While it fills in colors, you wield the brush, giving life to the canvas and adding the depth of human emotion. Let’s pick an example: Consider you are creating a social media campaign. AI can assist in generating posts, optimizing hashtags, and even suggesting posting schedules. However, these would just be suggestions. A human would need to blend the suggestions, select what’s best, improve the results, engage in a conversation with the AI and build on it to improve the workflow as per intent.
As we navigate the dynamic crossroads of AI and creative marketing, it's crucial to remember that AI isn't the protagonist; it's the catalyst for your narrative. Armed with AI-powered insights, visual narratives, data-driven strategies, and collaborative copywriting, you're poised to forge a new path in the ever-evolving realm of digital marketing. So, embark on this journey with curiosity, embrace AI's potential, and infuse your creativity to script a marketing story that resonates across the digital landscape.
It is safe to say that AI is revolutionizing our approach to work, a trend that seems on rise. While it’s likely to become an integral aspect of our lives, it’s important to note that AI isn’t here to replace our capabilities across the board. Instead, it holds its place in complementing our skills. AI does not possess the same efficiency for all. It makes you better provided you recognize its potential and work in that direction. Looking forward, it seems like a staple tool for marketers across diverse industries, empowering them to navigate this sea of business landscape with greater efficiency. As AI’s potential unfolds, its collaboration with human creativity holds the key to unlocking new dimensions of creativity and productivity.
